Bring your business into the Digital Age
with step-by-steps, tools, and checklists for a smooth start!
Step 1: Getting Started with Social Media
- Why you should join the conversation– What are the best practices and strategies?
– Which tool for what? Overview, code of conduct, specifications
– Hands-on activity: Define a tailor-made action plan for your business
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Online Communities
Best Practices, Strategies, and Examples
Step 2: Unleash the Power of LinkedIn to Generate Leads
- Why LinkedIn is such an efficient tool for your business
- Hands-on activity: How to brand yourself with a killer profile
- How LinkedIn applications can help your networking strategy
- Tips and tricks to develop relationships online
- Position yourself as a leader in your field
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Step 3: Facebook For Beginners
- General overview of Facebook
- Understand the difference between the Home page and your Profile page
- Hands-on activity: Going in depth with privacy settings - What are they? What should you do for maximum security?
- Updates, Uploads, Apps, Likes and Shares: Learn the lingo and become an active Facebook user
- Inviting friends and building a reliable network
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Step 4: Facebook: Advanced Strategies to Grow Your Business on the #1 Internet Site
- Facebook by the numbers (profiles, trends…): giveaways for your marketing strategy
- How to set up powerful and engaging Facebook profiles and business pages
- Facebook ads, contests and other tools to promote your business
- Best practices and case studies to increase your visibility and ROI
- Hands-on activity: Define your Facebook action plan for 2011
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Step 5: Twitter: How to Reach Valuable Contacts 140 Characters at a Time
- Getting the big picture with Twitter statistics
- Do’s and don’ts: tweet etiquette
- Hands-on activity: Getting started and ensuring immediate results
- How to get valuable followers, drive traffic, and generate business
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Content Marketing
A Key Factor to Social Media Success
Step 6: Business Blogging for Success
- What makes blogging essential for your business?
- How often should you really blog?
- Blog writing: 10 foolproof ways to face the blank page
- Hands-on activity: Tips and tricks to drive traffic and generate leads: copywriting, search engine optimization, calls to action
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Step 7: Advanced Social Media Tools
- Local Businesses: Which specificities? How to grow your business locally and be found by local prospects?
- How to effectively integrate images, videos and social bookmarking into your online marketing
- How to find relevant communities to contribute, interact, share content, and drive traffic
- How to leverage a local social media network, the popular Foursquare
- Hands-on activity: How to effectively promote your business videos on YouTube step by step
Unlimited Access To:
- 2 hour webinar with audio and video recorded
– The PDF of the presentation
– Additional documentation for future reference
Speaker: Julie Mazziotta – JM@rketing
Special Purchase Deal
- Buy all 7 Social Media Webinars at one time for a discount.
- Save $$ and purchase all 7 sessions for only $295 – an almost $40 savings
compared to purchasing them individually!
Purchase them today and learn at your convenience, from your home or office.


